
Jan 19, 2026
Jan 19, 2026
Decode Gu-Challe, 1H2026 Slogan
By Nana Nagai, CEO of Money Forward VietnamYoutube version (Video): hereSpotify version (Audio): hereHappy New Year, everybody! It’s me again, Nana Nagai, CEO of Money Forward Vietnam. At the beginning of a new year, many of us feel a sense of reflection on where we are and where we want to go this year.Today, I’d like to talk about the Money Forward Group slogan for this half-year: "Gu-Challe." This comes from the Japanese expression "Guchoku ni challenge suru" (愚直にチャレンジする). It means embracing grit, and continuing to challenge ourselves. That is the meaning of Gu-Challe.Embracing Hope and AnxietyAs we start a new year, I think many people have mixed feelings—both h











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