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Greetings everyone,

It’s Emma, CEO of Money Forward Vietnam, a leading Fintech x SaaS Company from Japan. Today I am proudly and intriguingly back with another topic that is beneficial for ones who are looking for job opportunities or suitable workplaces.

It is “the souls of an organization”.

In my opinion, there are four souls.

The first and most important one is the combination of mission, vision, values, and culture.
The second soul is knowledge. If we have knowledge and expertise, we can make things happen by providing a good product. If we don't have it, maybe we cannot provide, create good solutions.
The second soul is the facilities. Facilities, namely offices, are where we can collaborate and work together.
Last but not least, the management team. This is the voice of the soul. The management team shares direction and actions to align everyone and achieve our goal and mission.

These four are our source of the organization

In Money Forward Vietnam, what are those MVVC?

Mission, vision, values, and culture. The MVVC is the core of the soul. Knowledge is the memory of the soul. Facility is the stage of the soul, and the management team is the voice of the soul. This is the source of the organization.

For Money Forward Group, the MVVC is more than the statement. It's a foundation and a compass that shows us where we are going.

Our mission is "Move your life forward". This shows the reason why we exist. So the vision is more like what we have, what we will do, and what we will make. Vision shows what we want to achieve or create. Value is how, and lastly, the culture is who, the identity of our action. The culture comes alive in our daily, everyday actions and shapes how we collaborate.

Speaking of Cultures, among the 6 cultures, can you guess which ones are prevalent and have similarities with the Money Forward group?

In my point of view, teamwork can be best described in the Vietnamese culture. It comes from years of war and rebuilding and learning, putting the “we” before the “I”.

Japan also has a similarity. There are many disasters. We see the same spirit in how people help each other in these natural disasters.

Then comes the culture of respect. I feel the culture of respect that both the Vietnamese and the Japanese understand very deeply and clearly. I have learned that, for example, in Vietnam, the respect culture has been taught since the elementary school period, from childhood, in school, and even in universities. And in Japan, respect for culture is a shared value. Naturally, a culture of caring for each other, especially for elderly people or small children. Help, caring, and support for those people is something you can observe in many areas in Japan.

The fun culture is somehow mutual, I think, between Vietnam and Japan. For Vietnamese people, I am so inspired that they always try to enjoy themselves as much as possible. Unlike enjoying in the way of "yay, party," they have a really strong growth mindset. So they can put their effort into developing themselves and then overcome their struggle, achieve that, then they can feel the sense of achievement, and then this can be a fun spirit.

In Japan, it is a little different, but the Japanese people also try to unite and then form good teamwork or harmonize. MFV is becoming more global and adaptive as we work in the VUCA and TUNA environment.

We will be becoming more open and learning agility, and of course, using AI for more creative work, meaningful work to make this happen for the future. We will keep our values and culture, and let's figure out new ways to express ourselves in this fast-changing world.

So let's make it together.